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Publishers of online content have found it very
difficult to earn a living from advertising
revenue. The increasing popularity of ad-blocking
software raises even more questions about the
viability of "free" (ad-supported) content.
This site is dedicated to the discussion of the
future of free content.
How Ad-Blocking Software Works
Discussion Forum
Press Release Announcing This Site
Related websites:
Scumware.com
StopScum.com
TheEndOfFree.com
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Proposals
Ad-Blocker User-Agent
Standard for notification to web sites when their ads are being stripped.
Restraint in Advertising
To decrease the demand for ad-blocking software, advertisers should avoid irritating the user just to generate click-throughs.
adblock.txt Standard
An automated means for web sites to communicate their policy to ad-blocking software that visits the site. |
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External Articles
An approach to fair ad blocking
The author of Adblock Plus contemplates allowing website owners to use <meta> tags to specify that frequent visitors to a site should be prompted by the ad blocking software about allowing ads through the blocker. See also Slashdot thread.
Adblock Plus Blog
A Meta Solution for AdBlocking Ethics
The author proposes a standard for using <meta> tags to allow website owners to specify ad networks used on the site, and whether or not ad blocking should be permitted.
theGoogleCache
Web ad blocking may not be (entirely) legal
The article looks at the possibile arguments for a lawsuit against ad blocking, precedent, and the likelihood of such a suit. It claims that 2.5 million people use Adblock Plus.
CNET
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